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Maharishi School alum wins contest to direct branded content commercial

Maharishi University of Management - Achievements    Translate This Article
20 September 2017

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Nathaniel Alexander recently graduated with an MFA degree from the University of Southern California School of Cinematic Arts, the oldest and one of the most prestigious film schools in the U.S. He is now launching his own production company, called 200 Percent, to offer music videos, unconventional advertising, and other branded content.

Nathaniel grew up in Fairfield, Iowa, USA, and attended Maharishi School. At Maharishi University of Management he majored in Media and Communications, and in his free time began to do internships and freelance video work for local businesses. ''I was given a lot of freedom to explore my own creativity,'' said Nathaniel. He also appreciated the practice of the Transcendental Meditation technique and everyone's focus on their personal growth. ''Because of TM, the professors were very secure in their understanding of who they were. As a result, the feedback and the encouragement they gave weren't coming from a place of their personal needs.''

The USC School of Cinematic Arts in Los Angeles is very closely connected to Hollywood studios and experts, so Nathaniel had the chance to experience how the film industry operates. In his third year, he won a $50,000 contest, sponsored by PepsiCo, to write and direct a commercial for one of their products.

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SOURCE: Maharishi University of Management - Achievements

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