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Sustainable Business MBA equates increased profitability with increased eco awareness
by Global Good News staff writer
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4 September 2012
The Sustainable Business MBA programme at Maharishi University of Management approaches sustainability in several ways. These include a focus on traditional aspects, like reducing carbon footprint, as well as incorporating lean management, a strategy for streamlining business and eliminating waste.*
Professor Andrew Bargerstock, Director of MBA programmes at Maharishi University of Management, answered questions about what sustainability really means in the business world and the type of effect this environmentally conscious approach is having in powerful businesses these days.
'I see [sustainability] as the new wave,' he said. 'You're going to be seeing more and more companies who are realizing this is just good business.'
It is good business because it shows the customer where the company's priorities lie, and more people care about sustainability and are happy to support like-minded business.
Professor Bargerstock said, 'If [companies] adopt the methodologies of lean [management] then they demonstrate that they are serious about creating not just satisfaction in their customers, but they want to go to the next step of actually delighting them. And lean allows that to happen.
'On the path to creating this value for customers, they begin to streamline and become extremely efficient, and use resources so efficiently that they end up cutting the cost of their operations. So this is not a tradeoff, this is not ''you become sustainable but it is going to cost you something,'' ' Professor Bargerstock said, emphasizing the point that sustainability is beneficial for the environment, the customer, and the bottom line.
'Sustainability really means you are . . . becoming the very best you can in everything you do, and you're going to end up with a lower cost curve and profitability should increase. . . . If you saw some of the impact that has happened with major corporations within as little as three years after they adopted lean, you would be amazed.'
Professor Bargerstock concluded by adding that Maharishi University of Management has a very vital undergraduate programme in Sustainable Living, so this MBA is the natural next step for anybody interested in sustainability and business, in helping organizations adopt sustainable methodologies.
* The MBA in Sustainable Business also focuses on another key area: self sustainability—students developing their inner potential and leadership abilities through Consciousness-Based Education. At MUM students learn and practise every day the most widely practised, extensively researched, and most effective method of self-development in the world—the simple, natural technique of Transcendental Meditation, to improve learning ability, optimize brain functioning, and reduce stress.
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