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MUM conducts research for Beijing on best practices for green cities

The M.U.M. Review
Maharishi University of Management, Iowa, USA
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28 October 2010

A team of researchers at MUM is helping China to become greener by providing examples of advanced green practices in U.S. cities.

Led by management professor Dennis Heaton, the team has completed a report about the leading cities. This report is part of a larger study on mechanisms for promoting green consumption in Beijing, funded by a World Bank grant to Capital University of Economics and Business (CUEB) in Beijing—MUM's partner institution in China.

The objective of the report is to provide Beijing with examples of advanced practices from cities in the United States that are recognized leaders in creating sustainable communities. The report contains hyperlinks to source documents from these U.S. cities and from other organizations that are resources for building green cities.

New York, Seattle, and Portland were selected to illustrate green administration, green business, and green living. Experiences from Cleveland, Ohio, and Fairfield are used to illustrate processes for engaging community members in planning and implementing new visions.

The report describes technologies for social change, including Appreciate Inquiry, Community Based Social Marketing, Diffusion of Innovations, and an integrated Social Design model of behavioral change.

Other contributors to the research report include David Goodman, associate professor of management; Colin Heaton, Sustainable Living teaching assistant; David DuBois, consultant; and Sun Liang, translator and coordinator.

MUM has been providing an international studies program in China through which students from CUEB have traveled to Fairfield to earn bachelors and masters degrees in business. At present there are more than 50 students in Fairfield from that program. Starting this year MUM professors have been invited to lecture to CUEB MBA classes in Beijing and to participate in joint research.

In spring 2011, the MUM MBA faculty will be teaching a full semester focusing on managing for sustainability* in businesses and communities.

Copyright © 2010, Maharishi University of Management

Global Good News comment:

*The Sustainable Living undergraduate degree programme (BS) and the Sustainable Business graduate degree programme (MBA) offered at Maharishi University of Management include the University's Consciousness-Based Education approach, which offers development of consciousness and all areas of the student's life as the basis for creating sustainability in the world.

For the good news about Maharishi's seven-point programme to create a healthy, happy, prosperous society, and a peaceful world, please visit: Global Financial Capital of New York.

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