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PeaceRocks campaign honors Ringo Starr, benefits David Lynch Foundation outreach to at-risk adults and youth
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26 August 2014
International menswear designer John Varvatos celebrated Ringo Starr's 74th birthday recently by launching, in honor of Ringo, the #PeaceRocks campaign to benefit the David Lynch Foundation's outreach to at-risk adults and youth.
Through December 2014, every time anyone uploads a picture flashing the peace sign along with the #PeaceRocks hashtag via Instagram, Twitter, Vine, and Facebook, Varvatos will donate $1 to the ''Ringo Starr Peace & Love Fund.''
John Varvatos and DLF Live Launch #PeaceRocks Campaign
Since its launch, tens of thousands of people across the globe have shared their #PeaceRocks peace signs in support of the cause.
''I urge everyone to join us and use #PeaceRocks. For every upload, John will donate a dollar to the 'Ringo Starr Peace & Love Fund' that through the David Lynch Foundation teaches Transcendental Meditation to people at-risk and suffering,'' Ringo told the global press during a Los Angeles news conference to announce the new fund.
The launch of the campaign was reported widely in the news media. ''Ringo Starr, a pioneer for Transcendental Meditation, has been communicating the message of 'peace and love' for over 40 years and has recently branded his unofficial catchphrase into a charity—The Ringo Starr Peace and Love Fund,'' Instyle.com reported. ''This charity fund, which is in support of the David Lynch Foundation, teaches Transcendental Meditation and other stress-reducing techniques to at-risk populations suffering from chronic stress and stress-related disorders that fuel crime, violence and costly medical expenditures.''
''Both inner peace and global peace are very important topics to me,'' explains Varvatos.
''Ringo's music and heart are unique, not only in the rock n' roll world but the world in general. Knowing and working with him has been one of the most motivating and stimulating experiences in my life.''
Click here for more about how to participate.
Copyright © 2014 David Lynch Foundation and Time Inc.
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