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'Transcending Green': Green building is not enough
by Global Good News staff writer

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1 November 2011

Jeffrey Abramson, partner in The Tower Companies, a leading developer of LEED certified buildings in the United States, recently gave a speech to the Garrison Institute* in New York. In his speech, entitled 'Transcending Green', Mr Abramson spoke about his realization that environmentally friendly, or green, building is not enough. While green building supports the outer environment, it doesn't necessarily support the inner environment, the building's occupants.

Mr Abramson told the audience, 'I started building green buildings 14 years ago. I was all alone, but very quickly came to realize that green buildings alone, saving the environment, was not . . . all that was necessary. In fact, I quickly concluded that building green buildings was not the final frontier for us real estate developers.

'That is because we need to go beyond green, we need to make systemic and structural changes in how people think, in their level of happiness, in what they're able to contribute, in what they're able to overcome.'

Mr Abramson found himself wondering, 'Is it possible that we could create situations where people begin to think in a way that is spontaneously right, that is spontaneously in accord with natural law?'

After asking this question, he remarked that his 'work expanded beyond green buildings into exploring the work of architecture and also the use of meditation to improve business and educational outcomes. And I quickly realized that real estate became a very critical component in how we could change our society.

'I began to look into different forms of architecture, the traditions of architecture. And I had the great honor of working with Maharishi Mahesh Yogi. . . . Maharishi had restored about 20 years ago the ancient science of Vastu. Some of you have heard of it, also known as Vedic architecture.

'Vedic architecture had become, as we say in America, very creative. We had adapted it to the American economic system and reduced it down to some water, some angles, some ideas that could be commercially applied. But Maharishi restored it to its original concept, which is that Vedic architecture is architecture in accord with natural law.

'What is natural law? Natural law is those impulses of nature that uphold life. Now is it possible that we could build structures that capture the totality of natural law so that our thinking and aspirations are supported by natural law?

'In other words, could our businesses be more successful if we took the most expensive component of operating a business, which is human capital, and put them in environments that they could thrive?

'And that's what excited me, that was the next generation of green buildings.'

Related articles:

Garrison Institute: Jeffrey Abramson lectures on benefits of Maharishi Vastu in the workplace
Using Maharishi Vastu and Transcendental Meditation to reduce the cost of health care
Successful business utilizing Transcendental Meditation
Using Maharishi Vastu to maximize human capital
Recognizing the uplifting power of architecture

* Global Good News will continue to feature Jeffrey Abramson's talk, which is quoted with permission of the Garrison Institute. He was addressing the Institute's 2011 symposium on Climate, Buildings, and Behavior.

© Copyright 2011 Global Good News®

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