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Indigenous TikTok creators use platform to 'bridge the gap' between cultures
by Jill Macyshon and Melissa Lopez-Martinez

CTV News    Translate This Article
17 October 2021

On 17 October 2021 CTV News reported: TikTok, the popular video app known for sparking dance challenges and lip syncs, is taking on a new meaning with Indigenous creators who are using the platform to share their culture with new audiences. James Jones, known as 'Notorious Cree' on TikTok, began posting videos at the start of the pandemic to keep himself occupied. His content often showcases history lessons on Indigenous culture, traditional regalia, and hoop dancing. Now well into 1.1 million followers, the Edmonton resident has become a well-known creator online. Global Good News service views this news as a sign of rising positivity in the field of culture, documenting the growth of life-supporting, evolutionary trends.

Marika Sila, an Inuit actress who grew up in Alberta and whose family comes from the Arctic community Tuktoyaktuk, has also garnered thousands of views on the app for her videos featuring her culture.

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