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As US milk sales rise amid pandemic, 'Got milk?' ads return
by Dee-Ann Durbin, AP Business Writer

The Associated Press    Translate This Article
3 August 2020

On 3 August 2020 The Associated Press reported: The US dairy industry has a familiar question for you: 'Got milk?' Six years after the popular tagline was retired, 'Got milk?' ads are back. U.S. milk sales have been in freefall for decades as choices grew and consumers turned to soda, juices and plant-based alternatives like soy milk. [Milk producers have been filing for bankruptcy protection]. But then came the coronavirus pandemic, and milk sales saw a sharp rise. Global Good News service views this news as a sign of rising positivity in the fields of environment and health, documenting the growth of life-supporting, evolutionary trends.

... [Milk sales have] remained elevated even after panic buying subsided.

Yin Woon Rani, CEO of MilkPEP -- short for the Milk Processor Education Program, which is funding the campaign -- said cow's milk ticks the boxes of what consumers are looking for during a pandemic: comfort, nutrition, stability, and versatility. Social media research showed a 40 percent increase in positive mentions about milk this year, she said.

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