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Why this female founder is investing in organic agriculture for her clothing startup
by Esha Chhabra, Contributor

Forbes    Translate This Article
27 February 2018

On 27 February 2018 Forbes reported: Puja Barar worked at designer fashion houses in New York City, like Vera Wang, for more than a decade. But something was missing. 'Even though I loved what I did, I felt a disconnect in the way these big fashion houses were producing their garments and the values I believed in,' she says. Raised in India, Barar was well aware of the challenges of the textile industry: heavy use of toxic chemicals, poor treatment of labor, and negative environmental impact. That's why after having her first child in 2009, she felt compelled to produce a fashion line that was respectful to people and the planet. Global Good News service views this news as a sign of rising positivity in the fields of environment and business, documenting the growth of life-supporting, evolutionary trends.

In 2012, she partnered with Mumbai-based Sameer Mehra, the Managing Director of Suminter India Organics, to launch Satva (which means 'pure' in Sanskrit), an athleisure brand using organic cotton and GOTS-certified fabrics. Mehra put in the capital needed, and Barar provided the design expertise from New York.

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Every day Global Good News documents the rise of a better quality of life dawning in the world and highlights the need for introducing Natural Law based—Total Knowledge based—programmes to bring the support of Nature to every individual, raise the quality of life of every society, and create a lasting state of world peace.

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