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Is Truronia the next Kool-Aid?
by John Huthmacher

The Associated Press    Translate This Article
3 June 2018

On 3 June 2018 The Associated Press reported: Six area farmers [Hastings, Nebraska] and their families are looking to reap the benefits of a berry once relied upon by Native Americans for medicinal purposes that has recently become a much-coveted product in the health food industry. Truronia is the brand name for the organically grown aronia berry products offered ... Global Good News service views this news as a sign of rising positivity in the fields of environment and business, documenting the growth of life-supporting, evolutionary trends.

The Hastings Tribune reports that eight times higher in fiber than prunes, aronia berries are rich in antioxidants and polyphenols, a compound found in foods that fight certain radicals in the body. Research studies link aronia consumption to multiple health benefits, such as decreasing inflammation, battling cancer, improving blood circulation, weight control, and increasing white blood cells. ...

'We're going to get those two markets figured out and move on from there,' he said. 'Our end goal is we want to be the next Suja, POM Wonderful, or Kool-Aid, something that's known worldwide.

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