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'He said it was the stupidest idea he had ever seen'
by Michelle Meehan, Business Reporter
BBC News Translate This Article
28 April 2020
On 28 April 2020 BBC News reported:
When Abigail Forsyth first came up with the idea of making and selling reusable coffee cups, one of the first designers she approached to help was utterly dismissive. Fast forward to today, and KeepCup has now sold more than 10 million cups around the world. The company estimates that this has prevented some eight billion disposable ones going into rubbish bins.
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