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VkusVill food retailer feeds off Russia's appetite for healthy eating
by Max Seddon
Financial Times Translate This Article
2 April 2020
On 2 April 2020 Financial Times reported:
In just over 10 years, upstart Russian organic food retailer VkusVill has gone from selling dairy products in a dingy market on Moscow's outskirts to aiming for omnipresence. The chain's main innovation has been its wide assortment of inexpensive organic food. VkusVill works with more than 800 suppliers -- owner Andrei Krivenko describes his company as a 'platform for local producers' -- to stock own-brand food without additives.
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