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Dutch airline KLM calls for people to fly less
by Antonia Wilson
The Guardian Translate This Article
11 July 2019
On 11 July 2019 The Guardian reported:
Dutch airline KLM has launched a campaign asking people to fly less. The video and open letter from CEO Pieter Elbers asks: 'Do you always have to meet face-to-face?' and 'Could you take the train instead?' The campaign aims to encourage travellers and the aviation industry to consider the environmental impact of flying. It describes the 'shared responsibility' of travellers and airlines to 'fly more responsibly', and says those in the industry need to 'create a sustainable future for aviation'.
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