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Dutch airline KLM calls for people to fly less
by Antonia Wilson

The Guardian    Translate This Article
11 July 2019

On 11 July 2019 The Guardian reported: Dutch airline KLM has launched a campaign asking people to fly less. The video and open letter from CEO Pieter Elbers asks: 'Do you always have to meet face-to-face?' and 'Could you take the train instead?' The campaign aims to encourage travellers and the aviation industry to consider the environmental impact of flying. It describes the 'shared responsibility' of travellers and airlines to 'fly more responsibly', and says those in the industry need to 'create a sustainable future for aviation'. Global Good News service views this news as a sign of rising positivity in the fields of business and science, documenting the growth of life-supporting, evolutionary trends.

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