L'Oreal turns to plant-based hair dye as natural cosmetics thrive
by Sarah White

Reuters    Translate This Article
13 December 2017

On 13 December 2017 Reuters reported: L'Oreal is launching its first wholly plant-based hair dye as cosmetics companies look to win over customers who are becoming increasingly wary of chemical ingredients. The French company, the world's biggest maker of skincare and beauty products, said on Wednesday (13 December) the new range based on ingredients such as henna would be aimed at professionals for use in salons across Europe from May 2018. The organic cosmetics boom has been driven by rising numbers of younger consumers rejecting chemical-based products in favor of plant-based ones. Global Good News service views this news as a sign of rising positivity in the fields of health and business, documenting the growth of life-supporting, evolutionary trends.

The natural and organic beauty market was worth around $11 billion worldwide in 2016, consultants Ernst and Young said, adding that it was likely to double by 2024.

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