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Solar power is contagious
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18 October 2012
On 18 October 2012 ScienceDaily reported:
People are more likely to install a solar panel on their home if their neighbours have one, according to a Yale and New York University study in the journal Marketing Science. The researchers studied clusters of solar installations throughout California from January 2001 to December 2011 and found that residents of a particular zip code are more likely to install solar panels if they already exist in that zip code and on their street. The study also shows that the visibility of the panels and word-of-mouth led to larger installations.
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